Balkan Entertainment & Gaming Expo (BEGE)

This November, the spotlight of European gaming turns to Sofia, Bulgaria, as the Balkan Entertainment & Gaming Expo (BEGE) 2025 returns to the Inter Expo Center from 26–27 November. A day earlier, on 25 November, the Affiliate Conference, Poker Tournament, and Affiliate Party set the stage as an energetic pre-event program.

Known as one of the region’s most important gaming gatherings, BEGE blends a massive exhibition with thought-leading panels, networking, and some seriously fun side events.

With more than 5,000 attendees expected, BEGE’s networking scale is unmatched in the region. Add in the Eastern European Gaming Summit (EEGS), the BEGE Awards, and the Startup Challenge, and you have three days that balance serious business with a vibrant social atmosphere.

What’s Incoming at BEGE 2025

BEGE is more than just an expo floor. The action kicks off a day early, on 25 November, with a dedicated Affiliate Conference (free for affiliates, paid for all other attendees). The afternoon continues with a Poker Tournament, followed by the always lively Affiliate Party in the evening — the perfect warm-up before the main expo begins.

On November 26, the day begins with a press conference and official opening ceremony. The exhibition floor will then buzz with activity, while the Eastern European Gaming Summit takes over Hall 3 with expert discussions on regulation, innovation, and market trends. The evening will be all about celebration, starting with a welcome drink, the prestigious BEGE Awards Ceremony, and the famous BEGE Party, which goes well into the night.

November 27 closes the show with the second day of the exhibition, more EEGS sessions, and the Gaming Startup Challenge, where fresh talent and bold ideas get their moment in the spotlight. It’s an exciting finale that keeps the focus on what’s next for gaming in the region.

Networking and Connections

Whether you are walking the expo floor, tuning into a summit panel, or sharing a drink at the awards, BEGE is built for connection. Thousands of professionals will be on hand, making it one of the best places in Europe to meet decision-makers, swap ideas, and spark partnerships that last long after Sofia.

Networking at BEGE goes beyond chance meetings. The event creates structured opportunities such as networking lounges, coffee breaks, and hosted lunches where operators, suppliers, and regulators can sit down together. The Affiliate Party and BEGE Awards Night add a social dimension, giving attendees a more relaxed setting to connect and celebrate success.

With its unique position in Eastern Europe, BEGE also attracts a mix of regional leaders and international players. This makes it the ideal platform to explore new market entry strategies, cross-border partnerships, and investment opportunities in a part of Europe that is gaining global attention.

Pyaza’s Takeaway

For Pyaza, BEGE 2025 is shaping up to be one of the most exciting stops of the year. The event is not only a showcase of innovation but also a celebration of the region’s energy and ambition. Between the conferences, the parties, and the startup pitches, there’s a real buzz that keeps BEGE different from your typical trade show.

If your plans include expanding in Europe, especially in Eastern Europe, this is the place to be. Three days of business, insight, and entertainment await, and we cannot wait to experience it alongside the industry’s finest.

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